Twitter is one of the largest social platforms and is used around the world by people and businesses to interact with like-minded people relating to different topics of interest, politics, news, and other content. With its simple and easy-to-use layout, it has become the preferred choice of the social media platform for many users, around 50% of social media users use Twitter daily of which around 30% like to see information related to brands and other businesses on a regular basis.
This makes it very important for individuals, and especially business to increase their following on Twitter. Whether you post about Twitter trending topics or your business activities, having a large audience is vital and must be given importance. Here are some of the best ways to improve your following.
Make visual content.
According to reports people find visual content to be more interesting and it has the ability to aid in their understanding of a situation. A well-used meme or GIF image could be much more effective in informing the audience as they are more engaging and relatable. Posting videos and images also make your content more memorable for the audience.
Tweet consistently
Having a constant stream of tweets is vital for engaging more people with your content and making it recognizable to the general public. When compared to other platforms such as Facebook and Instagram, accounts on Twitter generally post much more content and tweets. Staying up to date and active at all times is the best way to go about on the platform, where the audience knows that your account is the best place to get the latest news and information about the market you relate to.
Use hashtags
Hashtags are the most helpful feature on the platform for someone trying to make their content more searchable and reachable to the audience. Using a relatable hashtag enables your content to feature on people who are searching for other relatable content. Always try to find the trending topics and hashtags related to your market and integrate them into your tweets to greatly boost engagements and ultimately followers on your account.
Communicate with others
Interacting with other accounts relating to your industry, regularly commenting on their content, retweeting their content as well as liking or sharing it with others is a great way to improve your following since related people will get to know more about your activities and will accept you in the industry.
Optimize your account
Having a good first impression for the audience helps get more followers as your account looks more professional as well as pleasing to look at for the visitors. This can be done by using high-quality photos for both your banner and profile picture. Using relatable and industry-specific pictures will be more appreciated by the audience. Try to add an engaging and attractive description of your activities, encouraging people to follow your account.
Following the steps explained above will make your content much more presentable to the audience and encourage them in following your account.